DESIGNER OUTLET ZARAGOZA APPOINTS ROSSY DE PALMA AS BRAND AMBASSSADOR

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 Left to right: Claudio Poltera, ROS Retail Outlet Shopping; Luis Barcelona Escartin, Grupo Pikolin; Rossy de Palma, Actress; Álvaro Palacio Sesé, GPA; Thomas Reichenauer, ROS Retail Outlet Shopping

Rossy de Palma, the iconic Spanish actress, is ambassador of the Designer Outlet Zaragoza, the new shopping destination in the North of Spain. Opening is planned for Spring 2020.

Designer Outlet Zaragoza will be the new shopping destination, a meeting point for families and friends and part of an innovative shopping and entertainment complex with more than 70,000 square meters gross lettable area. The Designer Outlet Zaragoza invited last week representatives of numerous national and international brands to a show cooking event in Madrid. The event was organised by ROS Retail Outlet Shopping, the operator of the Designer Outlet Zaragoza; where Rossy de Palma was the special guest, accompanied by Ramón Freixa, a chef with two Michelin stars, who prepared some of his star dishes.

‘I am convinced that this project is unique, an added value for the North of Spain and the Ebro valley and that it will become a success. The pleasure of enjoying local cuisine, shopping and entertainment. This type of commercial space brings together family and friends and is increasingly important -in this time of digital boom-, where only e-commerce seems to grow. In these centers, and through the experiences that the visitor lives while going shopping, people know each other, fall in love, establish relationships, have children, ... thus achieving an emotional bond with the center; this is part of the Spanish DNA and mentality’, said Rossy de Palma.

One of the main pillars of the project will be the cinemas of the operator Artesiete, an international benchmark in the sector due to its high technological component (3D reference) and maximum comfort for the client, with 8 rooms. In addition, Telefónica will be present with a Flagship Store where it will show the latest technologies linked to the world of retail. MadLab will offer fun for the whole family with a new leisure format in virtual reality and you can also enjoy a set of restaurants that will offer a mix of local and international cuisine, from gourmet spaces to more family formats.

"Unfortunately, we can’t communicate the future tenants of Designer Outlet Zaragoza due to the ongoing negotiations, as is usual in our sector, and until the opening of the centre, but we are really proud and satisfied that the project is being so well received", said Claudio Poltera, Director of ROS Retail Outlet Shopping Spain, the head of the outlet's marketing.

The opening of Designer Outlet Zaragoza is dated for the Spring of 2020, it will be then when we can enjoy all the commercial, gastronomic and leisure activities and services that this new centre will offer to the city of Zaragoza and to all its visitors from the North of Spain and the South of France.

DESIGNER OUTLET ZARAGOZA

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El nuevo Premium Factory Outlet Village para el norte de España en Torre Village, Zaragoza. Más de 120 marcas de moda y estilo de vida 30-70% descuento, todo el año. The new Premium Factory Outlet Village for Northern Spain at Torre Village, Zaragoza. More than 120 fashion & lifestyle brands 30-70% off, all year round.

TORRE VILLAGE STARTS ITS PROJECT

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The leisure and shopping complex TorreVillage, promoted by Grupo Iberebro, will generate more than a thousand direct jobs and will open its doors in the last quarter of 2018. Today, the construction work on the project has started with the demolition of the old factory of Pikolin, space that will occupy TorreVillage.


"Today we are starting a new stage, TorreVillage. Today we go from being a project to being a reality”, has said Alfonso Solans, President of Grupo Iberebro, at the event that took place this morning in the grounds of the old Pikolin Factory. The demolition of the already in disuse facilities of the factory marks the beginning of the constructive works of the future leisure and shopping complex. The act was also attended by Marta Gastón, Minister of Economy, Industry and Employment of the Government of Aragon, stating that this is a project that means "commitment, impact and benefit" for the Community, as well as "employment, innovation, corporate social responsibility and, ultimately, wealth in the territory”. Alfonso Solans thanked its presence to the large institutional representation that had the event, which was attended by politicians from the different Aragonese institutions, a large number of Mayors from the TorreVillage surroundings, social and business representatives and the main mass media of the Community; and he also had a special mention for the consumer associations of Aragon.

TorreVillage will create more than a thousand direct jobs and has its opening date set in the last quarter of 2018. At this moment, as stated by the President of Grupo Iberebro, "the commercialisation is very advanced, both in the outlet and in the park of central reservation. The commercialisation of the area of the restaurant business and leisure will begin very soon. We are surprised by the very high acceptance that the project is having among operators, which confirms the commercial appeal and dynamism of Zaragoza as a tourist destination. The outlet format is growing in Spain, and Zaragoza deserves to have this concept among its commercial offer, which competes neither with the neighborhood trade nor with the large supermarkets, our main competition is the internet”.

Alfonso Solans valued the importance of Zaragoza as a destination city for shopping and the importance of continuing to build a brand city, "it is essential for Zaragoza to continue betting on tourism and we expect to add TorreVillage to the cultural and commercial offer of our city. Our expectation of annual visits is around 3.5 million visitors, of which a significant percentage will be tourists who will come to Zaragoza”. In addition, in reference to the new reality of the commercial sector, carried out by the digitization and a high penetration of electronic commerce -especially in our community-, Solans affirmed that "TorreVillage bet decisively on the small commerce and the physical spaces". He added: "We bet on the classical store, but adapted to the technology and quality of service that the consumer demands today. The traditional trade faces the challenge of digitization and TorreVillage pretends to be an international reference in the integration of the traditional store and internet; with the aim of reaching solutions that are exportable and applicable to any small business. This is basically the purpose of the work we are developing at TorreVillage ZIR (Zaragoza´s Innovation in Retail Center), whose first results we will see very soon".

This act of initiation of the project TorreVillage has been developed in one of the industrial units of the already unoccupied Aragonese factory and the assistants have been able to observe the demolition of the first industrial unit of the old facilities of Pikolin. The demolition phase, which begins today, will last until approximately August 1st.

A commemorative urn has also been placed in honor of the industrial activity developed over more than forty years by the Business Group of the Solans Family in the areas of the Logroño Motorway that will occupy TorreVillage. This urn will be installed later in a representative location of the future leisure and shopping complex.