Madrid, June 20, 2016.The President of the Telefónica Foundation, César
Alierta, the head of Development and Innovation at Microsoft Iberia, Ángel Saenz de Cenzano, the regional director for Southern Europe at Intel Corporation, Norberto Mateos and the President of Grupo Pikolin, Alfonso Solans, have signed a collaboration agreement for the creation of a center of innovation in Zaragoza to support the retail sector. The President of the Government of Aragón, Javier Lambán, also attended the signing. This new initiative, called TorreVillage ZIR or Zaragoza ́s Innovation in Retail Center, will be located in TorreVillage, a new commercial space in development in Aragón’s capital.
The centre is the result of an initiative of the global open innovation and entrepreneurship program at *Telefónica Open Future. This space will focus on the digitalization of the sector, promoting business models that will be the framework of future commerce via technology, innovation and talent. This innovative centre will encourage new lines of business, unique client experiences as well as products that will have an impact on the future of retail.
The signing of this agreement, at the headquarters of the Telefónica Foundation, is not only to support innovation in retail, but also to back entrepreneurship and new technological solutions for a sector that deals with constant change and adaptation. TorreVillage ZIR will function as a testing ground, putting technological prototypes in place and trying out new trends of consumer behavior and innovation in a real setting – at TorreVillage. In addition, this will draw national and international talent to the area, helping Aragón to become an investment destination and a magnet for innovation in the retail sector.
TELEFÓNICA OPEN FUTURE
Telefónica Open Future was created in 2014 as a result of Telefónica’s long-standing support to innovation, development, training, investment and entrepreneurship in new technologies and the digital society. With a portfolio of more than 1,200 startups, more than 600 investments and of ces in 17 countries in Latin America, Europe and Asia, Telefónica Open Future is helping to convert innovative ideas into successful businesses.
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